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Building up your own capabilities for Agile coaching

To be a professional Agile coach, you must master a variety of skills, you must have a high degree of self-reflection and you must be concerned about the development of individuals, teams, your organisation and your-self. Our Coach the Coach program is an intensive education that adresses exactly that. It builds upon more that ten years of experiences in training and coaching coaches.

The program runs over five months with 10 on-site training days, practice and preparations individually and in working groups, as well as individual coaching opportunities.

During the program you will be able to apply what you learn in your own organisation, share your experiences and learn from others experiences as well.

We offer the Coach the Coach program as part of our Agile transformation services, as private classes as well as open courses.

Content at a glance

Module 1 (three days)

As a participant of the program you will first be revisiting the basics of Agile in order to gain a deeper understanding of the importance of the values and the mindset. There are so many layers of Agile, and from our experiences we have learned that the deeper you understand the fundamentals, the more successful you will be in making decisions, designing approaches and apply Agile in organisations.

Next you will learn about applying coaching in an Agile context and you will learn the approach and tools that many professional coaches are using and you will also learn about when it is appropriate to coach and when another approach like mentoring, advising or training is a better choice. 

We will be practicing coaching a lot in the training room and you are expected to continue practicing coaching throughout the program. By the end of this first module we will form groups of three persons for coaching conversation practice so you can train your skills in a safe environment. For the time of approximately a month until module 2, you will also have to practice mentoring and finally you will also have to find a reflection partner, that you will meet with regularly in-between the modules.

Module 2 (two days)

Where the practice in module 1 was focusing on coaching individuals, module 2 is focusing on teams. As a note: you have to be confident in coaching individuals before you jump into the complexity of coaching teams – that is why we focus less on teams and more on individuals in module 1. During these two days you will learn about what conditions must be present for making a team, contrasting a team from a working group, as well as understanding and learning to use several theories and models of team development and self-organisation. You will also expand your coaching capabilities to include approaches and techniques for team coaching. You will also learn to form teams and building up trust in teams.

In module 2 you will also learn various approaches and techniques for facilitation. We will start with graphical facilitation, and move our way through the different topics of facilitation. In a modern world, you must also be able of facilitating remote events, and of course that is also part of the curriculum.

Finally you will learn about planing and doing interventions for bringing your team in a certain direction. Facilitation and interventions is what you will work with in the practice time until the next module.

Module 3 (two days)

There are two major themes in module 3: training teams and stakeholders and your personal growth and development as an Agile coach.

During the sessions of the training theme, you will learn all the fundamentals for making trainings engaging and valuable for the participants. You will learn how to structure a learning module with connection to the topic, delivery of content, exercises and conclusions. In groups you will prepare a learning module for a certain topic. This training you will deliver and receive feedback that will help you to grow as a trainer.

For the personal growth and development as an Agile coach, you will learn about leadership archetypes. You will reflect on your strengths and weaknesses as a servant leader, learning to cope with uncertainty, deal with anxiety and decide when to step in and when to hold back. You will prepare your personal plan for growth and improvements.

In the period of time until the next module you will be practicing training and work with your personal development plan.

Module 4 (two days)

Agile coaching on the organisational level is the focus for module 4. You will be introduced to various theories and models about culture and dynamics in organisations during this module. To be honest, some of them are quite complex in their nature, but we as your trainers will do our very best to make them manageable and applicable in your work as an Agile coach.

You will learn that independent of which scaling framework you choose, addressing the culture of the organisation will be essential for success. You will simply fail by neglecting the culture. You will also learn that many things are unpredictable when doing organisational transformations, so therefore we must experiment and find our ways towards the desired goal. You will learn that some experiments will fail and others will be successful. Failed experiments are learning opportunities and successful experiments are verifications of your hypothesis – at least in that particular context.

Finally we will address several scaling frameworks and look at their strengths and weaknesses. We are not promoting one particular scaling framework as good and we are not banning another as bad, but we might give comments on how some of them has been misused as silver bullet solutions for Agile transformations.

Module 5 (one day)

Based on all you have learned during the program you will receive an assignment that must be prepared and presented on the last day. You may do this assignment individually on your own or you may work as a small team on the assignment. Passing the exam depends on your active participation through out the program as well as your individual contribution to the result of the final assignment. We value that you take the responsibility for your personal development and if free-riding on the assignment you are only fooling yourself.

By the end of the day, we will celebrate and hand out diplomas documenting your achieved skillset.

Training Map

Below you can see the structure and scheduling of the program as well as a listing of the sessions included in each module.

Module 1

Context for Agile Coaching

  • The origins of Agile
  • My Agile experience
  • Lean thinking
  • Being an Agile coach
  • Servant leadership

Coaching Fundamentals

  • Curiosity and keywords
  • Active listening
  • Structure of coaching conversations
  • Powerful questions

Conflict Resolution

  • Non-violent communication
  • Approaches to conflict resolution

Module 2

Team Dynamics

  • Why teams matter
  • Team fundamentals and lifecycle
  • Self-organisation

Team Coaching Techniques

  • Techniques for inclusion
  • Structuring team conversations

Setting Up Teams

  • Typical team ramp-up patterns
  • Team forming approaches
  • Teambuilding techniques
  • Assessing team competences


  • Graphical facilitation
  • Facilitation approaches and techniques
  • Facilitating remote events
  • Planning interventions

Module 3

Training Teams and Stakeholders

  • Training fundamentals
  • Making trainings engaging
  • Training practice workshop

Personal Growth as an Agile Coach

  • Leadership archetypes
  • Leading in uncertainty
  • My development as an Agile coach

Module 4

Understanding organisations

  • Organisational culture
  • Organisational dynamics
  • Organisational structures and design

Agile Transformations and Scaling

  • Approaches to Agile transformations
  • Scaling frameworks

Module 5


  • Individual or group exam based on a given assignment

Join Our Alumni Group

After participating in the program you will be given membership of our alumni group for Agile coaches. The membership includes access to our forum for coaches as well as a bi-monthly meet-ups. You will be able to connect with peers and share experiences and start up study groups focusing on specific areas of interest.


As a participant you must have a formal education similar to a Certified ScrumMaster combined with at least one year experience as a ScrumMaster or Agile coach.

Sign up for the program

Learn and grow as an Agile coach by attending our open Coach the Coach education. We start new classes twice a year.

Sign up

Bring the program to your company

Contact us for a quote on a private Coach the Coach program tailored for the needs of your company.

Contact us


We believe that certifications and accreditations should be issued by trade associations rather than the ones who are providing the training, so therefore we are not naming a certification of our own for this program. That said, during the design of this program we have been in contact with the leading certification bodies in the world of Agile and we have taken the learning objectives of various well acknowledged certifications into consideration when preparing the content for the sessions.

The certifications you can pursue through your participation in this program depend on your background and status in the certification body of your choice. Take Scrum certifications for example. Here that are the two serious certification bodies: Scrum Alliance and Scrum.org. 

At Better Change, we have a preference for Scrum Alliance because one of our founders became the first Certified Scrum Coach (now called Certified Enterprise Coach) in Europe back in 2008 and he has been an active Certified Scrum Trainer since 2012. So if your starting point is Certified ScrumMaster, participation in this program can grant you the A-CSM certification on the Path to CSP track. We are currently working on the ability of granting the CSP-SM certification as well. With those two in the book you have a great foundation for applying for the Certified Team Coach certification. We will more than happy to offer you mentorship on that journey.

If your startingpoint is the Professional Scrum Master certification from Scrum.org, this program will be a great foundation for buying and passing both the PSM II and PSM III assessments, if you fulfil required prerequisites for those. Unfortunately Scrum.org does not have a dedicated coach track.